Marketing management
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2000
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| Series: | Prentice-Hall international series in marketing
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| Subjects: |
| Physical Description: | xxxii, 718 p. fig. 26 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0130156841 |
