ACTIVE-AD analysis of success criteria for interactive advertising formats

• Corporate Author: European Commission
• Format: Book
• Language: English
• Published: Luxembourg Office for Official Publications of the European Communities 2002
• Subjects: Διαφήμιση > Αξιολόγηση; Πληροφόρηση > Τεχνολογία
• Physical Description: 24 p. fig. 30 cm.
• ISBN: 9289435313