Fundamentals of marketing

• Main Author: Ferrell, O. C.
• Other Authors: Pride, William M., 1942-
• Format: Book
• Language: English
• Published: Boston Houchton Miffin Company 1982
• Subjects: Μάρκετινγκ
• Physical Description: 545 p. 24 cm.
• Bibliography: Includes index
• ISBN: 0395316960