Storytelling Branding in Practice

Storytelling Branding in Practice

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Bibliographic Details
Main Author: Fog, Klaus
Other Authors: Budtz, Christian, Yakaboylu, Baris
Format: Electronic Kit Book
Language:English
Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2005
Subjects:
Economics
Industrial management
Marketing
Economics/Management Science
Management
Online Access:http://dx.doi.org/10.1007/b138635

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