B2B Brand Management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Pfoertsch, Waldemar |
| Format: | Electronic Kit Book |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Β· Heidelberg
2006
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-540-44729-0 |
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