New product development from initial idea to product management
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors s...
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| Format: | Electronic Book |
| Language: | English |
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Amsterdam Boston, MA
Butterworth-Heinemann
2003
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| Online Access: | An electronic book accessible through the World Wide Web; click for information An electronic book accessible through the World Wide Web; click for information Publisher description Table of contents |
Table of Contents:
- The Business, The Objective; The Market Opportunity; Refinement of the Business Concept Into a Product; The Product and Business Plan; Justifying a Program, the Accounting Viewpoint; Starting Out; Prosecuting the Plan; Manufacturing Development; The Pre-launch Checklist; The Launch; The Pursuit and Product Management; Perspectives on New Product Development
