Sports marketing a strategic perspective

• Main Author: Shank, Matthew D.
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. Pearson 2005
• Edition: 3rd edition
• Subjects: Αθλητισμός > Διοίκηση και οργάνωση
• Physical Description: xxiv, 500 p. ill. 26 cm.
• Bibliography: Include index
• ISBN: 0131293850