Marketing

• Main Author: Pride, William M., 1942-
• Other Authors: Ferrell, O. C.
• Format: Book
• Language: English
• Published: Boston Houghton Mifflin Co. 2008
• Edition: 14th edition
• Subjects: Μάρκετινγκ
• Physical Description: xxxi, 629 p. ill. 30 cm
• ISBN: 9780618799702