International dimensions of marketing

• Main Author: Terpstra, Vern
• Other Authors: Russow, Lloyd C.
• Format: Book
• Language: English
• Published: Cincinnati South-Western College Publishing c2000
• Edition: 4th edition
• Subjects: Μάρκετινγκ εξαγωγών; Μάρκετινγκ
• Physical Description: xi, 211 p. fig., tab. 23 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0324014910