Principles of marketing

• Main Author: Kotler, Philip
• Other Authors: Armstrong, Gary (Gary M.)
• Format: Kit Book
• Language: English
• Published: Upper Saddle River, NJ Pearson Education 2006
• Edition: 11th edition
• Subjects: Μάρκετινγκ
• Physical Description: 1 cd-rom col. 4 3/4 in.
• ISBN: 0131268791