Consumer behavior and marketing strategy

• Main Author: Peter, J. Paul
• Other Authors: Olson, Jerry C. (Jerry Corrie), 1944-
• Format: Book
• Language: English
• Published: Boston McGraw-Hill 2005
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Καταναλωτική συμπεριφορά; Μάρκετινγκ
• Physical Description: xxv, 578 p. ill. 26 cm
• ISBN: 0072864877