Simplicity marketing end brand complexity, clutter, and confusion

• Main Author: Cristol, Steven M.
• Other Authors: Sealey, Peter 1940-
• Format: Book
• Language: English
• Published: New York Free Press 2000
• Subjects: Μάρκετινγκ; Εξυπηρέτηση πελατών
• Physical Description: x, 274 p. ill. 25 cm.
• ISBN: 0684859181