Marketing research methodological foundations

• Main Author: Churchill, Gilbert A.
• Format: Book
• Language: English
• Published: Fort Worth The Dryden Press 1999
• Edition: 7th edition
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: xxviii, 1017 p. tab. 26 cm
• ISBN: 0030238161