Marketing channels

• Main Author: Coughlan, Anne T.
• Other Authors: Anderson, Erin, Stern, Louis W., Ansary, Adel I.
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. Prentice Hall 2001
• Edition: 6th ed.
• Subjects: Εμπορικά κανάλια; Μάρκετινγκ > Διοίκηση και οργάνωση
• Physical Description: xviii, 590 p. ill. 25 cm.
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0130127728