Contemporary advertising

• Main Author: Arens, William F. (Author)
• Format: Book
• Language: English
• Published: Boston McGraw-Hill/Irwin 2004
• Edition: 9th ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Διαφήμιση
• Physical Description: xlii, 617, [62] p. ill. 28 cm 1 cd-rom
• ISBN: 0071214259