Data mining techniques for marketing, sales, and customer relationship management

• Main Author: Berry, Michael J. A.
• Other Authors: Linoff, Gordon
• Format: Book
• Language: English
• Published: Indianapolis Wiley 2004
• Edition: 2nd ed.
• Subjects: Μάρκετινγκ > Αποφάσεις, Λήψη των; Μηχανική εκμάθηση; Τεχνητή νοημοσύνη; Εξόρυξη δεδομένων
• Physical Description: xxv, 643 p. fig. 24 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 0471470643