The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

• Main Author: Kotler, Philip
• Corporate Author: SpringerLink (Online service)
• Other Authors: Berger, Roland, Bickhoff, Nils
• Format: Electronic Kit Book
• Language: English
• Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010
• Subjects: Economics; Industrial management; Entrepreneurship; Economics/Management Science; Διοίκηση επιχειρήσεων; Business/Management Science, general