Marketing research

• Main Author: Chisnall, Peter Michael 1925- (Author)
• Format: Book
• Language: English
• Published: London McGraw-Hill Book Company 1992
• Edition: 4th ed.
• Subjects: Μάρκετινγκ > Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: ix, 384 p. tab. 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0077074297