Applied marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
1996
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| Subjects: |
| Physical Description: | xv, 594 p. fig., tab., phot. 26 cm. |
|---|---|
| Bibliography: | Includes appendix and index |
| ISBN: | 0133683826 |
