Consumer behavior concepts and applications

• Main Author: Loudon, David L.
• Other Authors: Della Bitta, Albert J.
• Format: Book
• Language: English
• Published: New York McGraw-Hill 1993
• Subjects: Καταναλωτική συμπεριφορά
• Physical Description: xxiii, 788 p. fig. 22 cm.
• ISBN: 0071125116