Marketing concepts and strategies

• Main Author: Pride, William M., 1942-
• Other Authors: Ferrell, O. C.
• Format: Book
• Language: English
• Published: Boston Houghton Mifflin Company 1995
• Edition: 9th edition
• Subjects: Διοίκηση και οργάνωση
• Physical Description: var. pag. phot. 25 cm.
• ISBN: 0395728312