Marketing research methodological foundations

• Main Author: Churchill, Gilbert A.
• Format: Book
• Language: English
• Published: Fort Worth The Dryden Press 1995
• Edition: 6th edition
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: xxxiv, var. pag. tab. 24 cm
• ISBN: 0030125588