APA (7th ed.) Citation

Kurtz, D. L., & Clow, K. E. (1998). Services marketing. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Kurtz, David L., and Kenneth E. Clow. Services Marketing. New York: John Wiley and Sons, 1998.

MLA (8th ed.) Citation

Kurtz, David L., and Kenneth E. Clow. Services Marketing. John Wiley and Sons, 1998.