Table of Contents:
  • Contents : List of Figures, List of tables, Preface, 1. Introduction: Embedded Trust, 2. Social network Analysis and Game Theory, 3. A Game-Theoretic Model for Control Effects in Social Networks, 4. A Stochastic Model for Information Diffusion in Social Networks, 5. Contracting in Information Technology Transactions: A survey, 6. Buying a Used Car:an Experiment, 7. Summary and New Perspectives