Marketing research that pays off : case histories of marketing research leading to success in the marketplace /

• Other Authors: Percy, Larry (Editor)
• Format: Book
• Language: English
• Published: New York : The Haworth Press, c1997.
• Series: Haworth marketing resources
• Subjects: Έρευνα αγοράς; Περιπτωσιολογικες μελέτες
• Physical Description: xv, 270 σ. ; 24 εκ.
• ISBN: 0789001977