Consumers /

• Main Authors: Arnould, Eric (συγγραφέας.), Price, Linda (Author), Zinkhan, George M. (George Martin) (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c2004.
• Edition: 2nd ed.
• Series: McGraw-Hill series in marketing
• Subjects: Καταναλωτική συμπεριφορά