Market segmentation : how to do it, how to profit from it /

• Main Author: McDonald, Malcolm (συγγραφέας.)
• Other Authors: Dunbar, Ian 1951- (συγγραφέας.)
• Format: Book
• Language: English
• Published: New York : Palgrave Macmillan, c1998.
• Edition: 2nd ed.
• Subjects: Εργασιακή οικονομική