Black Is the New Green Marketing to Affluent African Americans /

• Main Authors: Burnett, Leonard E. (Author), Hoffman, Andrea (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
• Subjects: Culture > Study and teaching.; Motion pictures > History.; Public relations.; Cultural and Media Studies.; Film History.; Corporate Communication/Public Relations.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century - not to mention the all-important new demographics of the new century - it s bad business to continue to rely on luxury s traditional customer base to support sales, or on tired marketi...