Black Is the New Green Marketing to Affluent African Americans /
The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century - not to mention the all-important new demographics of the new century - it s bad business to continue to rely on luxury s traditional customer base to support sales, or on tired marketi...
Κύριοι συγγραφείς: | Burnett, Leonard E. (Συγγραφέας), Hoffman, Andrea (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2010.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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