Foundations of Marketing

• Main Author: Groucutt, Jonathan (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Macmillan Education UK : Imprint: Palgrave, 2005.
• Series: Palgrave Foundations
• Subjects: Business.; Marketing.; Business and Management.

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succin...