Market Response Models Econometric and Time Series Analysis /

Market Response Models Econometric and Time Series Analysis /

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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...

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Bibliographic Details
Main Authors: Hanssens, Dominique M. (Author), Parsons, Leonard J. (Author), Schultz, Randall L. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Boston, MA : Springer US, 2001.
Edition:Second Edition.
Series:International Series in Quantitative Marketing, 12
Subjects:
Business.
Marketing.
Business and Management.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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Call Number: 330.01 BAU
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