Market Response Models Econometric and Time Series Analysis /

• Κύριοι συγγραφείς: Hanssens, Dominique M. (Συγγραφέας), Parsons, Leonard J. (Συγγραφέας), Schultz, Randall L. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2001.
• Έκδοση: Second Edition.
• Σειρά: International Series in Quantitative Marketing, 12
• Θέματα: Business.; Marketing.; Business and Management.

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...