Market Response Models Econometric and Time Series Analysis /
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...
| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2001.
|
| Edition: | Second Edition. |
| Series: | International Series in Quantitative Marketing,
12 |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
