Market Response Models Econometric and Time Series Analysis /

Market Response Models Econometric and Time Series Analysis /

Εμφάνιση άλλων εκδόσεων (1)

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Hanssens, Dominique M. (Συγγραφέας), Parsons, Leonard J. (Συγγραφέας), Schultz, Randall L. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Boston, MA : Springer US, 2001.
Έκδοση:	Second Edition.
Σειρά:	International Series in Quantitative Marketing, 12
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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