Market Response Models Econometric and Time Series Analysis /

• Κύριοι συγγραφείς: Hanssens, Dominique M. (Συγγραφέας), Parsons, Leonard J. (Συγγραφέας), Schultz, Randall L. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2001.
• Έκδοση: Second Edition.
• Σειρά: International Series in Quantitative Marketing, 12
• Θέματα: Business.; Marketing.; Business and Management.

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...

Πίνακας περιεχομένων:

• Response Models for Marketing Management
• Markets, Data, and Sales Drivers
• Market Response in Stationary Markets
• Design of Static Response Models
• Design of Dynamic Response Models
• Parameter Estimation and Model Testing
• Market Response in Evolving Markets
• Single Marketing Time Series
• Multiple Marketing Time Series
• Solving Marketing Problems with ETS
• Empirical Findings and Managerial Insights
• Making Marketing Plans and Sales Forecasts
• Conclusion
• Implementation.