Market Response Models Econometric and Time Series Analysis /

• Main Authors: Hanssens, Dominique M. (Author), Parsons, Leonard J. (Author), Schultz, Randall L. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2001.
• Edition: Second Edition.
• Series: International Series in Quantitative Marketing, 12
• Subjects: Business.; Marketing.; Business and Management.

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisf...