The Theory and Practice of Revenue Management

• Main Authors: Talluri, Kalyan T. (Author), Ryzin, Garrett J. Van (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US : Imprint: Springer, 2004.
• Series: International Series in Operations Research & Management Science, 68
• Subjects: Business.; Management science.; Marketing.; Operations research.; Decision making.; Probabilities.; Engineering economics.; Engineering economy.; Regional economics.; Spatial economics.; Business and Management.; Operation Research/Decision Theory.; Engineering Economics, Organization, Logistics, Marketing.; Business and Management, general.; Probability Theory and Stochastic Processes.; Regional/Spatial Science.

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Renta...