The Theory and Practice of Revenue Management

• Κύριοι συγγραφείς: Talluri, Kalyan T. (Συγγραφέας), Ryzin, Garrett J. Van (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US : Imprint: Springer, 2004.
• Σειρά: International Series in Operations Research & Management Science, 68
• Θέματα: Business.; Management science.; Marketing.; Operations research.; Decision making.; Probabilities.; Engineering economics.; Engineering economy.; Regional economics.; Spatial economics.; Business and Management.; Operation Research/Decision Theory.; Engineering Economics, Organization, Logistics, Marketing.; Business and Management, general.; Probability Theory and Stochastic Processes.; Regional/Spatial Science.

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Renta...

Πίνακας περιεχομένων:

• Quantity-Based RM
• Single-Resource Capacity Control
• Network Capacity Control
• Overbooking
• Price-based RM
• Dynamic Pricing
• Auctions
• Common Elements
• Customer-Behavior and Market-Response Models
• The Economics of RM
• Estimation and Forecasting
• Industry Profiles
• Implementation.