Service Franchising A Global Perspective /

• Κύριος συγγραφέας: Alon, Ilan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2006.
• Θέματα: Business.; Management science.; Organization.; Planning.; Industrial organization.; Regional economics.; Spatial economics.; Business and Management.; Business and Management, general.; Industrial Organization.; Regional/Spatial Science.

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international f...