Pervasive Advertising

• Corporate Author: SpringerLink (Online service)
• Other Authors: Müller, Jörg (Editor), Alt, Florian (Editor), Michelis, Daniel (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London, 2011.
• Series: Human-Computer Interaction Series,
• Subjects: Computer science.; Multimedia information systems.; User interfaces (Computer systems).; Application software.; Computer Science.; User Interfaces and Human Computer Interaction.; Multimedia Information Systems.; Computer Appl. in Social and Behavioral Sciences.

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and int...