Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Bibliographic Details
Main Authors: Avraham, Eli (Author), Ketter, Eran (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Marketing.
Leadership.
International business enterprises.
Tourism.
Management.
International economics.
Development economics.
Business and Management.
Business Strategy/Leadership.
International Business.
International Economics.
Tourism Management.
Development Economics.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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