Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

• Κύριοι συγγραφείς: Avraham, Eli (Συγγραφέας), Ketter, Eran (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Marketing.; Leadership.; International business enterprises.; Tourism.; Management.; International economics.; Development economics.; Business and Management.; Business Strategy/Leadership.; International Business.; International Economics.; Tourism Management.; Development Economics.
• Φυσική περιγραφή: IX, 193 p. online resource.
• ISBN: 9781137342157

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .