Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Avraham, Eli (Συγγραφέας), Ketter, Eran (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Θέματα:
Business.
Marketing.
Leadership.
International business enterprises.
Tourism.
Management.
International economics.
Development economics.
Business and Management.
Business Strategy/Leadership.
International Business.
International Economics.
Tourism Management.
Development Economics.
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 02021nam a22005415i 4500
001 978-1-137-34215-7
003 DE-He213
005 20160406141914.0
007 cr nn 008mamaa
008 160225s2016 xxk| s |||| 0|eng d
020 |a 9781137342157  |9 978-1-137-34215-7 
024 7 |a 10.1057/9781137342157  |2 doi 
040 |d GrThAP 
050 4 |a HD28-70 
072 7 |a KJC  |2 bicssc 
072 7 |a BUS041000  |2 bisacsh 
082 0 4 |a 658.4092  |2 23 
100 1 |a Avraham, Eli.  |e author. 
245 1 0 |a Tourism Marketing for Developing Countries  |h [electronic resource] :  |b Battling Stereotypes and Crises in Asia, Africa and the Middle East /  |c by Eli Avraham, Eran Ketter. 
264 1 |a London :  |b Palgrave Macmillan UK :  |b Imprint: Palgrave Macmillan,  |c 2016. 
300 |a IX, 193 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
520 |a Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Leadership. 
650 0 |a International business enterprises. 
650 0 |a Tourism. 
650 0 |a Management. 
650 0 |a International economics. 
650 0 |a Development economics. 
650 1 4 |a Business and Management. 
650 2 4 |a Business Strategy/Leadership. 
650 2 4 |a International Business. 
650 2 4 |a Marketing. 
650 2 4 |a International Economics. 
650 2 4 |a Tourism Management. 
650 2 4 |a Development Economics. 
700 1 |a Ketter, Eran.  |e author. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9781349579198 
856 4 0 |u http://dx.doi.org/10.1057/9781137342157  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169) 

Παρόμοια τεκμήρια