Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

• Main Authors: Avraham, Eli (Author), Ketter, Eran (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Leadership.; International business enterprises.; Tourism.; Management.; International economics.; Development economics.; Business and Management.; Business Strategy/Leadership.; International Business.; International Economics.; Tourism Management.; Development Economics.

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .