Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /

• Main Authors: Williams, Jr., Robert L. (Author), Williams, Helena A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Marketing.; Business and Management.

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...