Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...
Κύριοι συγγραφείς: | Williams, Jr., Robert L. (Συγγραφέας), Williams, Helena A. (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2017.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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