Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...
| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2017.
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| Online Access: | Full Text via HEAL-Link |
