Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Williams, Jr., Robert L. (Συγγραφέας), Williams, Helena A. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2017.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
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Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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A Theory of Marketing Outline of a Social Systems Perspective /
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Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
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