Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /

• Κύριοι συγγραφείς: Williams, Jr., Robert L. (Συγγραφέας), Williams, Helena A. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Marketing.; Business and Management.

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...

Πίνακας περιεχομένων:

• 1. Origins of Today’s Marketing & Branding Strategies
• 2. The Marketing Differentiation Process
• 3. Vintage Marketing Differentiation Categories and Groupings
• 4. Promotion
• 5. Pricing
• 6. Place
• 7. Perception
• 8. Vintage Marketing Differentiation Applied Today.