Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Mariani, Marcello M. (Επιμελητής έκδοσης), Czakon, Wojciech (Επιμελητής έκδοσης), Buhalis, Dimitrios (Επιμελητής έκδοσης), Vitouladiti, Ourania (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Marketing.; Management.; Leadership.; International economics.; Development economics.; Economic development.; Business and Management.; Development Economics.; International Economics.; Development Studies.; Business Strategy/Leadership.

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cann...