Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Mariani, Marcello M. (Editor), Czakon, Wojciech (Editor), Buhalis, Dimitrios (Editor), Vitouladiti, Ourania (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Management.; Leadership.; International economics.; Development economics.; Economic development.; Business and Management.; Development Economics.; International Economics.; Development Studies.; Business Strategy/Leadership.

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cann...