Contemporary Wine Marketing and Supply Chain Management A Global Perspective /

• Κύριοι συγγραφείς: Flint, Daniel J. (Συγγραφέας), Signori, Paola (Συγγραφέας), Golicic, Susan L. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Marketing.; Management.; Leadership.; Business logistics.; Sales management.; International business enterprises.; Business and Management.; International Business.; Sales/Distribution.; Business Strategy/Leadership.; Supply Chain Management.

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage...