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02839nam a22005415i 4500 |
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978-1-137-49243-2 |
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DE-He213 |
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20160805161426.0 |
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cr nn 008mamaa |
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160126s2016 xxu| s |||| 0|eng d |
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|a 9781137492432
|9 978-1-137-49243-2
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|a 10.1057/9781137492432
|2 doi
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|a BUS041000
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|a 658
|2 23
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|a Flint, Daniel J.
|e author.
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|a Contemporary Wine Marketing and Supply Chain Management
|h [electronic resource] :
|b A Global Perspective /
|c by Daniel J. Flint, Paola Signori, Susan L. Golicic.
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| 264 |
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|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Macmillan,
|c 2016.
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| 300 |
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|a XIX, 245 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a online resource
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|a text file
|b PDF
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|a Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.
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|a Business.
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|a Marketing.
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| 650 |
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|a Management.
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| 650 |
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|a Leadership.
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|a Business logistics.
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| 650 |
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|a Sales management.
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| 650 |
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|a International business enterprises.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Management.
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| 650 |
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4 |
|a Marketing.
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| 650 |
2 |
4 |
|a International Business.
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| 650 |
2 |
4 |
|a Sales/Distribution.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Supply Chain Management.
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| 700 |
1 |
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|a Signori, Paola.
|e author.
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| 700 |
1 |
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|a Golicic, Susan L.
|e author.
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| 710 |
2 |
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|a SpringerLink (Online service)
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0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9781349557110
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| 856 |
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|u http://dx.doi.org/10.1057/9781137492432
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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