Higher Education Consumer Choice

• Κύριοι συγγραφείς: Hemsley-Brown, Jane (Συγγραφέας), Oplatka, Izhar (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016.
• Θέματα: Business.; Marketing.; Operations research.; Decision making.; International business enterprises.; Higher education.; International economics.; Education > Economic aspects.; Business and Management.; International Business.; Higher Education.; Education Economics.; Operation Research/Decision Theory.; International Economics.

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets,...